From smart product to strong brand: How Better Probiotics gained relevance.

From business plan to brand success. End-to-end brand development.
Better probiotics improves indoor air quality and promotes biological as well as ecological balance. The company’s unique approach introduces an entirely new application of probiotics – especially appealing to health-conscious consumers.
As the lead agency, we developed the full brand narrative, crafted a target audience–driven communication strategy, and implemented it across all relevant channels.