PROMOTION & SALES
More than placement: brand staging that sells.
Sales push
as a mega campaign
When a company goes all-in with nearly every brand in its portfolio, the result is a next-level XXL promotion. What Germany experienced here was unprecedented: a multi-brand savings campaign with broad appeal and serious pulling power.
We turned the bundle into a bold promise – save more, get more. Promoted via TV and digital touchpoints, the campaign drove massive sales, delighted retailers, and above all: delivered real value for shoppers.
Collab or cooperation?
Sometimes the lines blur – and that’s a good thing.
What began as a promotional partnership evolved into a true collaboration. With a setup designed to win over all stakeholders, the activation became a shared success.
The high customer participation proves: Collabs only work when the brand fit is right.
Something was set in motion
Innovative food promotion with Garden Gourmet
Breaking new ground in the plant-based food sector: This activation perfectly matched Garden Gourmet’s brand values. By integrating a strong collaboration partner, we created a unique promotional setup within an innovative retail environment.
The result: a triple win for brand, partner, and consumers – a hallmark of DMGDW’s impactful POS and promotion strategies.
Pasta to toast
Pasta and wine make a great pair. But in this campaign, the spotlight remained firmly on the pasta – not the wine as a showstopper.
That’s why carefully selected wine glasses were chosen as cooperation partners. With stylish claims and strong visual appeal, they perfectly complemented the pasta and sparked desire for indulgence. And judging by the activation figures, we clearly hit the mark of the moment.
You can also find our services in the area of brand communication under HEALTH