PACKAGING DESIGN
Packaging design for FMCG brands that sell.
Relaunch with less sugar.
Parents today look for healthy kids’ drinks with less sugar. Punica responded with a new low-sugar recipe that keeps the fun in every bottle. To match, DMGDW developed a cheerful, fresh, and playful packaging design – giving the brand a bold new visual identity on shelf.
From idea to brand.
For the YOUR DAILY PROTEIN brand, we developed a vibrant packaging concept with bold colors, strong visual identity, and clear messaging.
From naming and logo to packaging design – everything came from one source.
Bonus: the packaging won several design awards.
Brand building from the ground up.
To launch the new Plant B oat drink on the German market, we developed multiple design routes – from bold and modern to classic and US-inspired.
The aim: to test logo, packaging, and color systems in a realistic shelf context and assess overall impact.
The concepts were evaluated in quantitative market research to identify the best fit for the target group.
The result: strategically grounded packaging design that builds a strong visual identity for a new FMCG brand.
Naturally
stand out on the shelf.
For RAMA’s plant-based drinks – like soy or almond – we created a packaging design that highlights freshness, variety, and naturalness.
With strong shelf impact, bold typography, and the signature “splash,” the design grabs attention and reinforces the plant-based message.
Striking color codes enhance visibility while staying true to the brand look. A seamless fit within the RAMA world – and a clear standout in the category.
Lätta- stylaetta
The floral LÄTTA, developed by us, was released as a limited edition for four months and set a strong example of freshness, lightness, and a sense of style at the breakfast table. The campaign was accompanied by the "Stylaetta" design competition, in which consumers could submit their own packaging ideas. Two other design lines we created served as visual inspiration for the participants – creative, distinctive, and eye-catching.
An example of how packaging design not only makes brands visible, but also invites people to become part of them.
You can also find our services in the area of brand communication under HEALTH