CAMPAIGNS 360°
FMCG campaigns with impact – from POS to social media.
hilcona
For Hilcona Asia Take Away, we developed a cross-channel campaign with high recognition value. From the key visual and the shoot to the implementation at all touchpoints. The look: authentically fresh, Asian-inspired, and eye-catching. The consistent design was consistently implemented across OOH spaces, social media, retail media, and at the POS. The highlight: the eye-catching refrigerated display in the campaign look.
This is how brand impact is created systematically – credible, visible and consistently implemented.
Organic with face & attitude
For the organic brand Rapunzel, we developed an annual campaign that focuses not only on products but also on the people behind them.
Each month, a selected product was highlighted – accompanied by real personalities from the value chain who can say with conviction: “We make organic out of love.”
The result is an extremely credible campaign with emotional engagement. Whether OOH, print, social media, or POS – the brand message was consistently played across all channels.
The campaign was honored by eve magazine with the “most popular organic food brand” award.
Spoon yourself happy!
For the traditional brand Landliebe, we developed an emotional OOH campaign that reinterprets the well-known claim “Love is when it’s country love” in a visually and emotionally powerful way.
The motifs were shot in the warm late summer light of Portugal – with genuine closeness, genuine smiles, and genuine love of the countryside. The focus was on everyday scenes that emotionally convey the product promise: Country love creates small moments of happiness in everyday life – to share, enjoy, and feel good about.
The out-of-home campaign was supported by digital touchpoints and specifically activated in-store sales. A particular focus was on the new quark range with its signature packaging design and high recognition.
A case of real emotion – and a beautiful example of how brand values can be made visible and tangible.
You can also find our services in the area of brand communication under HEALTH